Unlike most gym exercises that tend to isolate and focus on specific muscle groups, CrossFit exercises are sourced from gymnastics, calisthenics, compound gym exercises, and olympic weightlifting.ĬrossFit’s emphasis on functional movements allows individuals to become better adapted at daily activities. Concept that is actually effective and functional: You just have to make sure the lifetime value of a member is greater than the cost to acquire that member.Hope that was helpful. The important thing to remember is that new members are really valuable and you should be willing to spend some money to get them. We’ve found that the internet offers cheap, repeatable ways to gather new members, but we write about that elsewhere on the blog. Luckily there are cheaper ways to get members than that. If you get three new members as a result of the campaign you are coming out ahead.
Seeing as members are worth well over a thousand dollars you should be willing to spend a lot to get them.įor example, you could spend $3,000 worth on advertising. You know what you can spend to make a profit. The next step is finding ways to acquire a new member for less than that price.īy thinking about it this way you know how much you can spend on marketing, advertising or of your own time selling and still be ahead. Understanding what a new member is worth is the first step to running a profitable CrossFit box. The real value is even higher because members often recruit their friends to join and more happy members makes it easier to recruit other new members. Of course many members stay longer.ġ2 months times the typical membership suggests that each new CrossFit member is $1,200 to $3,000. Conservatively lets say they stay for 12 months. The second consideration is how long a member is with the box. Membership typically ranges from $100 to $250 a month. The first is the price a member pays each month to a box. The calculation we use has two considerations:
What we need to consider are the long-term revenues a new customer will generate. When we think of signing up a new member we often think about the initial fee to join. If cost of acquisition is less than the lifetime value of a customer you’re good to go and grow.Ī member is worth at minimum between $1,200 and $3,000
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